Media placements (print, radio and digital)
Creative concept and designing
Middlesex University Dubai is an excellent international provider of higher education with an outstanding academic credential and successful graduates. With the aim of being a global university, Middlesex University opened 20 permanently staffed offices across the world. Middlesex University Dubai is part of the larger Middlesex University network and is a major recruiter of international students from 90 different nationalities amongst their undergraduate and graduate student body.
Create a media strategy that would target students for the January intake across India, Pakistan, GCC, Africa and the UAE. Reach the target group in environments where they are more receptive and inspired to further their education and grow in their career.
A media strategy was articulated to create maximum brand viability through print, radio and digital titles, placed them over a period of 3 months. Particular attention was paid to ensure zero wastage of media by planning around holidays and low season media bookings were secured at extremely competitive rates, and included special upgrades during the course of the campaign.
An immediate increase in number of applications was recorded. An analysis of the applications revealed an impressive variety in applicant nationalities, proving that the campaign had truly reached the targeted countries.