Media strategy / planning / buying
Creative concept and designing
Rahala Residences by Seven Tides is a luxury residential property close to the popular Ibn Battuta Mall and the Mövenpick Ibn Battuta Gate complex. The project features 45 studios and 112 one-bedroom ultra-deluxe apartments where residents can enjoy exclusive access to all the facilities at the Mövenpick Ibn Battuta Gate Hotel.
- Craft a name, design a logo and establish the complete brand guidelines
- Launch the luxury property to a discerning niche audience
- Generate leads for sales
Red Dot Studio conceptualised and created the complete Rahala Residences identity as well as the launch campaign ad and a complete range of BTL collaterals and event invites.
Red Dot Media launched Rahala Residences through large format print ads (newspaper false wraps), digital EDMs and banners as well as outdoor and radio.