Concept and creative
Sofitel Dubai Downtown is an idyllic oasis that blends urban sophistication with refined luxury. With its enviable location in the heart of Downtown Dubai, the hotel is connected directly to The Dubai Mall and offers proximity to the metro station.
Team Red Dot has been handling the media planning and buying for Sofitel Dubai Downtown since its pre-launch campaign in 2014.
Red Dot Media was tasked to handle the planning and buying for pre-launch, launch and sustenance campaigns of the hotel as well as establish and maintain continuous brand presence in target markets post launch till date.
Red Dot Studio conceptualized and designed ads and collaterals for the hotel and its various outlets.
Red Dot Studio worked with the Marketing team at Sofitel Dubai Downtown to design some unique and truly memorable visual experiences that appealed to their eclectic audience.
Red Dot Media formulated a unique media plan targeting multiple touch points to establish high brand visibility.
- High number of inquiries and visitors to the hotel within first 3 months of launch
- 20% savings on marketing spend across the campaign
- Continued presence and brand recall as one of the best hospitality experiences in Dubai